Marketing Trends for 2022
Videos takes over e-commerce, websites and more!
* 93% of respondents said that video is helpful when purchasing a product
* Effective way to reach, engage, inform & convert
* Include informational videos, product demonstrations, customer reviews, and behind-the-scenes of your business processes
* Always use subtitles; 83% watch with no sound
* 2 minutes or less is best
* Be authentic; do not make it look expertly produce
Videos takes over e-commerce, websites and more!
* 93% of respondents said that video is helpful when purchasing a product
* Effective way to reach, engage, inform & convert
* Include informational videos, product demonstrations, customer reviews, and behind-the-scenes of your business processes
* Always use subtitles; 83% watch with no sound
* 2 minutes or less is best
* Be authentic; do not make it look expertly produce
What Kinds of Videos Work Best for Marketing?
Here are some types of marketing videos for business.
Which videos would benefit your business?
These videos can help sales, enhance training, bring life to your company’s website,
and promote your message on social media or YouTube channel.
Which videos would benefit your business?
These videos can help sales, enhance training, bring life to your company’s website,
and promote your message on social media or YouTube channel.
|
Awareness Videos
1. Round-ups 2. Company culture/meet the team video 3. Behind the scenes 4. Interview |
Engagement Videos
5. Humorous video/skit 6. Vlog 7. Video emails |
Education Videos
8. How-to/explainer 9. Product review 10. Q&A 11. Announcement video 12. Case study/testimonial 13. Product tour 14. Feature explainer 15. Live talks/presentations |
Why is it the Right Time to Outsource Your Video and Photo Production?
YOU DON’T HAVE AN INTERNAL MARKETING DEPARTMENT
YOU DO HAVE AN INTERNAL VIDEO AND PHOTO PRODUCTION DEPARTMENT
- You can’t find a reliable employee with a variety of skills that are needed to fulfill your video and photo production needs.
- You or someone on your leadership team manages the video and photo production along with another portion of the business.
- You need a group of skilled specialists to increase the sophistication of your videos and photos.
YOU DO HAVE AN INTERNAL VIDEO AND PHOTO PRODUCTION DEPARTMENT
- You need a video and photo production team to fill the gaps in your internal team’s skill set.
- You need specialists to complete the special projects that your internal team doesn’t have the time or resources to complete.
- You want to complement your internal team’s efforts with an objective, outside perspective and fresh insights and ideas.
